Determinants of Small Equity Investor's Risk Assumption Attitude
نویسندگان
چکیده
-This study explores the personality traits, perceived personal control, behavioral biases, culture, and socio-demographics in determining individual equity investor’s risk assumption attitude. The study uses a survey approach to collect responses from small equity investors. A conceptual model is developed and hypotheses are tested through structure equation model (SEM). The result identifies personality traits, perceived personal control, behavioral biases, cultural factor and socio-demographic variables as strong determinants of small equity investor’s risk assumption attitude. Keywords---Personality traits, perceived personal control, herding behavior, culture, and investor risk assumption attitude.
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